2023 GRAMMY U Conference will provide UM students with valuable music industry skills

Jemeny Hernandez and Emily Estefan attend the Grammy U Conference at Hilton Miami Downtown on April 22, 2023.Photo credit: Getty Images for John Parra / The Recording Academy

The annual Grammy U conference was held on Saturday, April 22nd at the Hilton Downtown Miami. Grammy U members and invited University of Miami students networked with fellow music business prospects and enjoyed the perks Nike offered.

The conference consisted of three panels led by music industry experts and creators who shared their expertise with the rising stars in attendance.

Jessie Allen, Grammy U director and Frost School of Music alumnus, said, “We are honored that leaders in the Latin music community will share valuable tips with Grammy U members on how to succeed in the music industry. increase.

The “Songwriting: Finding Inspiration and Identity” panel, moderated by Frost School alumnus and artist Isadora Figueroa, featured Latin Grammy-nominated singer-songwriters Elena Rose and Gail. In an emotional conversation, Rose shared her songwriting process.

“I’m always afraid when I do it, but I love it,” she said.

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Rose has revealed a vulnerable side of her beneath the surface of her singing. She confessed that her COVID-19 pandemic was a wake-up call for her to take more risks in her career and value her own talents.

“It took a minute. That minute was important. But now I know I would gladly die for it,” Rose said.

Isaiah Frazier, a junior organizational leadership major, asked the panel for advice on improving songwriting skills.

Rose advised him to use his personal life experiences in his songwriting. Frasier left the conference with a new perspective on songwriting.

“The most inspiring thing I heard today was from Elena Rose,” said Frazier. “I was able to learn some of their trials and what they had to go through to get to where they are today,” he said.

The “Building your Personal Brands” panel, moderated by Recording Academy Membership Manager Janette Becerra, delved into the marketing side of the music business.

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Joining the discussion were Nayira Castellanos, Tik Tok Global Music Program Manager Lu Cardenas, and Spotify Account Manager Joel Palacios. The trio focused on upcoming artist dos and don’ts on social media marketing, streaming platforms, exposure strategies, and how to stay true to yourself throughout the process.

The conference ended on a high note with Puerto Rican reggaeton artist Guaynaa. Emily Estefan engaged in an in-depth conversation with him about his journey in the music industry and the impact his culture has had on his artistry. It encouraged us to remain sincere in our creations.

“We hope that each student who attends will be provided with the tools to succeed in their growing professional career and will leave them with the inspiration to take the next step in their journey,” said Allen. rice field.

The 2023 GRAMMY U conference was an enlightening experience for attendees. Students took home goodies provided by Nike, but more importantly, to inspire knowledge on how to succeed in the music industry.

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