Mark L. Goldberg
According to CNBC’s 2022 According to Gig Economy research, 36% of US workers are involved in this $57 billion industry.A 2022 Brookings Institution study found that 52% of workers planning to quit their jobs admit they are considering a freelance career over a more stable and secure corporate lifeThis same study reported that the gig economy has grown by 15% over the past decade.
What kind of work do you define as a “gig”? Caterers, videographers, business consultants. Life He is a Coach, Web Designer, Graphic Designer, Brand He is a Marketing Professional, Writer, Editor, Proofreader, Entertainer and Construction/Remodeling Contractor.
If you’re considering “gig” work, here are some of the benefits:
you set your own scheduleYou can decide when to work, who to work for and whether to take the job.
You can decide how much work you want to take onIf you prefer to work four days a week, you can choose to accept or decline the assignment depending on your desired workload.
You can decide what kind of work you accept.
There are also some drawbacks.
business runs in cycles, i.e., economic and seasonal. On the Cape you have to consider that it is busy during the season. So how do you make enough money in the off-season?
No salary. You should generate enough business to cover your expenses and create positive cash flow to pay for yourself.
no benefitsNo vacation, health insurance, disability, sick leave or pension. How do you cover these safety net losses?
How to Stand Out as a “Gig” Entrepreneur You must be highly motivated and self-motivated.
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There are four connections that freelancers in the gig economy need.
place to work. Unlike offices, where most employees occupy space, freelancers need to find a place that is protected from distractions and safe enough to avoid feeling disconnected. This might seem counterproductive to the image of freelancers sitting on benches at their local Starbucks, punching out new brochures and ad copy on their laptops. Gig workers need a space to create, separate from the chaos of the everyday world.
My room was above the garage, and closing the door was a signal to my young daughters that “Daddy’s at work.” Complete with a bathroom and easy chair, I was able to work, take a break, communicate privately with my support team, and focus on client projects.
Set up routines. Organizations create routines to help employees focus and be more productive. Gig his workers have their own routines that are perfect for their “watch”. Sticking to a schedule can help with workflow, creating to-do lists, and his end-of-day activities to help him focus on his priorities for the next day. These rituals enhance a sense of order and control.
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When I left the corporate world for my own small business, I didn’t change my routine. At the same time, I “departed” for work. I worked until my lunch break, took a break, returned to my desk after lunch, and took a physical break from the “office” in the afternoon. For a trip that was frequenting trade shows and events, the schedule was very different.
My to-do list was created before I left the office at 6pm. It wasn’t the most productive routine for me or my family, so I avoided going back after dinner. Sometimes I needed a break for personal errands. That time was “created” at the end of the day, in the evening, or on the weekend if work was left unfinished. A lot of our work was weekend work at events, so we scheduled a “weekend” on Wednesday or Thursday. The French novelist Gustave Flaubert said, “Try to keep order and order in your life, and your work will be violent and original.” Find your routine please give me.
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focus on purpose: For many gig workers, leaving the safety and security of corporate life was based on following a passion for some interest. For them, their work was purposeful and they avoided work that wasn’t based on passion. The work of many freelancers is more than just “making a living”. It is a means of satisfying a passion for a mission.
For us, Markettech360’s origins were to provide stability for our families so that we wouldn’t be transferred regularly, but for small businesses to focus on marketing initiatives to increase productivity, competitiveness and efficiency. It was also to help improve. For many people, the mission to “make a difference” has a stronger appeal than the income they earn from actually making a difference.
build a network of colleaguesFreelancers, like all other workers, are social animals. However, one of the major drawbacks of being a gig worker is that he is subject to loneliness. You can have all the discipline you need to create a workplace, have a mission-focused routine, and still suffer from loneliness. She finds two, three, or he four other freelancers, and she talks to more than one a day. Use them as soundboards. Share the problems you face. Make them part of your network.
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People in the gig economy find a balance between predictability and possibility, viability (the promise of ongoing work) and vitality (feeling presence, authenticity, and aliveness in their work). You have to pursue another kind of success that comes from finding.
Contributor: Mark L. Goldberg, Certified Mentor. For assistance with planning and executing a ‘gig’ business, see SCORE Cape Cod and the Islands, www.score.org/capecod, capecodscore@scorevolunteer.org or 508-775-4884. Source: Wonoro, Brookings Institute, The Gig Economy Is Growing And This Is About It.
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