Alpena Executives Launch Clothing Line Inspired by Temperance and Recovery | News, Sports, Jobs

Image credit: Carlos and Shannon Vivero launched Reborn Renegade, a clothing company inspired by the power of sobriety and resilience.

ALPENA — Carlos and Shannon Vivero, owners of local digital marketing firm Vivero Industries, have officially launched Reborn Renegade, a clothing company inspired by the power of sobriety and resilience.

The company’s mission is to assist individuals on their journey to a new life by offering stylish, high-quality apparel that reflects their commitment to personal transformation. With their personal experience overcoming addiction, Carlos and Shannon Vivero aim to create a community that supports, encourages and celebrates individuals who are practicing abstinence lifestyles.

Carlos Vivero and Shannon Vivero, founders of Reborn Renegade, said: “Our clothing is more than just fashion. It is a statement of resilience and hope. Together, we can redefine what it means to be a rebel.”

Reborn Renegade’s first collection features a wide range of men’s and women’s apparel carefully designed to capture the essence of strength and regeneration. Each piece showcases a unique and inspirational artwork thoughtfully crafted to symbolize the transformational journey of temperance.

From bright tees to cozy hoodies, this clothing line has something for everyone, allowing individuals to express their identity and embrace their sobriety with pride.

The launch of Reborn Renegade marks an important milestone in terms of championing a powerful yet often overlooked tier. By blending style and purpose, the company seeks to revolutionize society’s perception of sobriety and recovery. We strive to break down prejudices and foster a more inclusive and compassionate culture that supports individuals on their path to healing and growth.

To celebrate the official launch, Reborn Renegade is offering limited-time discounts on all products. Customers can visit the company’s official website ( to explore the collection and place orders. You can also follow our Facebook page at for the latest information about the company.

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