Asda Makes Changes to Senior Leadership Team

Asda Makes Changes to Senior Leadership Team
Asda Announces Senior Leadership Team Appointments

Asda announces changes to its senior leadership team, including a new Chief Customer Officer.

David Hills, who will join Aldi later this year as Chief Customer Officer for the supermarket giant, currently serves as Aldi’s Group Director of Marketing and Communications.

Hills joined discount supermarkets in 2007 and held a number of senior commercial positions before assuming his current role in 2013. Before joining Aldi, she worked for Kellogg’s in the UK and Australia for nine years.

Asda’s Deputy Chief Customer Officer, Sam Dickson, will continue in this role until Hills arrives, after which he will be responsible for strategic Asda and George brand customer offerings, with a focus on increasing quality perception. increase.

Asda also announced that Ken Towle, Director of Retail and Logistics, has mutually decided to leave the business, one year after joining from Nisa.

Asda co-owner Mohsin Issa said: His expertise will bring new perspectives to our existing breadth of strength and leadership.

“The customer team, led by Sam, has launched new customer offerings such as Just Essentials and Dropped and Locked to show how they are supporting customers during these difficult times. , to support prior to transition to a new role responsible for strategic customer initiatives.

We would also like to thank Ken Taur for his contributions to the business and wish him all the best in the future. ”

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