Campbell Soup Leverages AI to Innovate


CAMDEN, NJ — The 154-year-old Campbell Soup Co. employs Silicon Valley-inspired artificial intelligence (AI) technology to ensure its continued success in food and beverage innovation. The company does this by tracking and curating billions of data points to find inspiration and leveraging agile design methodologies to accelerate the development of new products that resonate with consumers. .

“We launched the Insight Engine program several years ago to improve innovation and drive product development. , which has been a major driver of the growth in the number of products in the pipeline.”

Craig SlavchevCraig Slavchev. Photo: Campbell Soup Co.

One of the new products is Chunky Ghost Pepper Chicken Noodle Soup. The flavor follows the brand’s successful 2022 Spicy Chicken Noodles, Spicy Steak and Potatoes, Spicy Sirloin Burger, and Spicy Chicken and Sausage Gumbo. The Ghost Pepper variety was first introduced with a cool-off kit on January 27 as a limited offer to the first 500 consumers, signing a waiver stating it can handle heat.

“Insight Engine gave us insight into how consumers want spicy food,” says Slavtcheff. “They are trying to put a twist on the familiar. Consumers are eating spicy foods more frequently and are actively looking for spicy variations of their favorite foods, along with new spicy ingredients and products.” increase.”

Using one of the hottest peppers on the market, our R&D team created a Ghost Pepper variety that’s 13 times spicier than Spicy Chicken Noodle Soup, while retaining the familiar flavors of chicken and vegetables. Spicy insights were also used by our innovation team to develop Frank’s RedHot Goldfish Crackers, a limited-time product debuting in 2021.

Slavtcheff said the company has a strong three-year pipeline of new products, strategically combining time-limited products, new platforms and core revamps. Some stemmed from the company’s innovation strategy and his program, an in-house incubator known as Campbell’s Maker, which included encouraging non-product development employees to conceive and formulate prototypes.

AI insights will also play an important role. Insight Engine not only analyzes cooking and culinary trends, but also monitors activity in health, wellness, and nutritional sciences to identify meaningful innovations in the startup space. An estimated 300 billion data points are reviewed each year to find inspiration for the next new line expansion or new brand.

“From an R&D perspective, the Insight Engine has a lot of inspiration for food scientists,” Slavtcheff said. “By using our ‘Flavor Banking’ approach, they can develop a product in just four months. With this approach, he translates trends into as much as 80% perfection.”

Working with Insights helped Campbell Soup launch Flavorup! Cooking will be concentrated in September 2022. The inspiration for the concept was the food fatigue many home cooks were experiencing his year into the pandemic.

Flavor up!campbell's productsFlavor Up Inspiration! The concept was the food fatigue many home cooks were experiencing his year into the pandemic. Photo: Campbell Soup Co.

To determine which breeds would be most acceptable for its rollout, the company leveraged its Insights engine to collect data from various online and social media sources to learn what people are cooking and what ingredients they are using. I checked if you are doing This resulted in his trio of caramelised onions and burgundy wines, rich garlic and herbs, and savory mushrooms and herbs.

In February, the company launched Kettle branded Air Fried Chips, using patent-pending technology to make Kettle Cook and Air Finish potato chips. According to Campbell Soup, the product has a light, crisp texture with 30% less fat than the original Kettle brand chips.

The Insights Engine process shows that Airfryer continues to grow in popularity since its introduction in 2010, with #Airfryer amassing over 6.6 billion views on TikTok. We have also shown that potatoes are the primary air-fried food. It also provided flavor insights leading to varietal formulations such as jalapeños, Himalayan salt, and sea salt and vinegar.

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