Craftsmanship Meets Code: Generative Fashion and Couture with Draup Founder Dani Loftus

Including most major brands gucci and balenciaga and fortnitereleased a digital fashion drop in the last two years.

However, despite these signs of mainstreaming, many consumers and creators still ignore digital fashion and see it at odds with traditional fashion, for good reason. there is.

The value of physical fashion stems from craftsmanship, skill and exclusivity. Digital fashion, by contrast, can be created by anyone and tapped into millions of markets at almost no cost.

Ever since I started digital fashion, I’ve considered this dichotomy. I’ve been asking myself what Web3 luxury means and how “high fashion” can exist in a democratized digital world.

This year, I came to the conclusion that generatively-made clothing is the way forward.

Generative art is now seen in the context of NFTs such as the Cryptopunks PFP collective.Photo: Cryptopunks

Definition of generative creation

The generative creative process has existed for centuries and consists of building systems that automatically create art.

Generative art doesn’t have to be digital, but most of it is computer-based today. Creators use an algorithm that defines the design limits of their collections through a set of qualities known as ‘characteristics’. When the artwork is sold, these characteristics are randomly selected by the program to create a unique and unexpected output.

To use the example of generative fashion, a creator might decide whether each garment in a collection should be two of six colors or consist of between 1 and 25 pleats. We then design a system to create clothing within these parameters, and this algorithm determines the quality of the item when purchased.

Algorithms in art

When looking beyond fashion to other creative areas such as art and avatars, generative systems are rapidly gaining recognition.

Many of the most famous profile picture (PFP) projects create generative characteristics for digital avatars. For example, if you own Bored Ape or Cryptopunk, your generation system determines how your PFP appears (body color, style, expression).

Similarly, the Artblocks community has rallied around the notion that generative creation is a true digital art form. This creation process, permeated with code-based craftsmanship in the representation of every feature, is as much appreciated by collectors as the final aesthetic output.

Generative digital art developments are and still are exciting, but in my eyes digital fashion is a perfect fit for these fresh creative processes.

Digital fashion label Tribute Brand’s debut ‘Punk’ collection included a generative and unique logo typeface that could be used as a PFP.Photo: Tribute Brand

full function

Since its inception, fashion has functioned as a signaling mechanism. It has been created and consumed to allow us to express ourselves, form affiliations, and demonstrate social status.

Historically, meeting one of these requirements has come at the expense of meeting the other.

Making your own clothes may be the best way to express yourself, but you don’t have anyone to share your affiliation with. Or maybe wearing Prada head-to-toe can change your status to suit your fit but lose your personal identity.

I believe that generative digital fashion can achieve all three functions of fashion at the same time.

Abundant diversity allows for self-expression. When it comes to expressing your individuality, generative fashion pieces have a huge number of possible characteristics, each one completely unique.

In the latest Drup collection, each of the 648 pieces consists of 21 traits, with thousands of possible outcomes.

Generative digital fashion provides belonging to connected codes. Connections are visible through shared algorithmic threads that link the pieces within any drop.

Take PFP as an example. Although they may look very different, each PFP is of the same kind.

One of Bored Ape’s most admired qualities is its connection through its community. Not only is the monkey recognizable, his NFTs in each monkey’s wallet share metadata with his 10,000 others, tying them together as a group.

Finally, the rarity of the algorithm conveys status. This is where the element of having unique pieces identifiable as part of a wider collection comes into play.

A given piece has a wide variety of potential traits, so some traits become more or less rare than others as the algorithm churns out the collection. This aspect determines the price on the secondary market and creates a hierarchy within the broader group.

Today’s Codebase Couturier

Generative projects are prevalent in the art and PFP markets, but so far only a handful of digital fashion projects have experimented with generative algorithms.

For last October’s Iteration-02 drop of 9dcc, renowned NFT collector GMoney teamed up with NFT artist and founder Snowfro to generate 1,000 generative t-shirts using Snowfro’s Chromie Squiggle algorithm. generated. Miami He’s Art He’s Created live in Basel, the algorithm for this project worked right in front of the buyer’s eyes to create a unique His T-shirt with thousands of possible combinations of features.

The wearer boasted of the t-shirt’s 9dcc wavy stat value. At the same time, they united and connected by recognizing their relationship with both 9dcc and his Snowfro himself.

Gmoney’s 9dcc and Snowfro’s Chromie Squiggle collaboration celebrates the creation of generative art and clothing.Photo: 9dcc website

about my company doupuses generative algorithms to create haute couture in the digital space.

With just 14 certified couturiers in the world, couture has established itself as the premier fashion form by creating garments that epitomize craftsmanship and customization.

The latest collection, created in collaboration with Parisian DJ and producer Nicolas Sasson, uses digital media to create just that. A unique digital garment that is united in larger sizes through a generative production process. collection.

As with other highly regarded projects in the generative arts community, we incorporate craft into our collections, both by the artists we work with and by the code behind our work.

With conceptual art baked into each garment, our latest collection integrates a fashion-native design approach with a digital-first creation system to create a new type of clothing that is close to wearable digital art.

Jing Meta Insider is a new editorial from Jing Meta, the latest publication to stay on the cutting edge of the Metaverse, new innovations and Web3. Web3 We invite experts from the luxury, fashion design and retail space to share their insights on the latest trends, conversations and developments that are making waves across the virtual world.

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