A message outside a butcher shop in GTB Nagar, north Delhi (photo credit: twitter/sagarcasm)
A photo was shared by a Twitter user of a store owner showing a printout of a 2,000 rupee note with a message. The message read, “Give me a 2,000 rupee note and receive a 2,100 rupee product.”
NEW DELHI: Following the Reserve Bank of India’s decision to scrap the 2,000 rupee note, a butcher shop in Delhi’s GTB Nagar has come up with a unique idea to boost sales. The shop offers customers discounted prices on goods and meat worth Rs 2,100 and bills him only Rs 2,000.
A photo was shared by a Twitter user of a store owner showing a printout of a 2,000 rupee note with a message. “Give me a 2,000 rupee bank note to receive 2,100 rupee goods from pure meat shop Sardar, GTB Nagar,” the message said.
If you think RBI is smart, think again because Deheitz is much smarter.
What an innovative way to increase sales!😅#2000 Notebook pic.twitter.com/ALb2FNDJi0
— Sumit Agarwal 🇮🇳 (@umitagarwal_IN) May 22, 2023
Twitter was in awe of the store owner’s marketing strategy. Sumit Agarwal on Twitter: “If you think RBI is smart, think again Deheitz is much smarter.”
As soon as he posted the photo, it went viral on microblogging sites. One user commented, “Business sense is about taking chances.”
Business sense is all about seizing opportunities
— Hitendra (@hd_hitendra) May 23, 2023
Another said, “Epic sales-generating campaign.”
Many praised the shopkeeper’s advertising strategy.
One user used a GIF of Prime Minister Modi saying, “Kitone tejaswi log high humare paas. (We have very bright people.)”
— Hardik Babsal (@Bitt2DA) May 22, 2023
Food delivery app Zomato previously shared on its Twitter handle that most customers were using it to pay for food delivery after the RBI announced it would withdraw 2,000 rupee notes.
The store isn’t the only one to come up with this sales-boosting initiative, many big brands are using similar strategies to attract customers. Some offer discounts when a customer makes purchases with his 2,000 rupee note, while many offer free goodies.
The Reserve Bank of India (RBI) issued a notice last week to withdraw the 2,000 rupee note that was introduced to much fanfare in 2016 after the government announced its withdrawal. The central bank said this was done under a “clean note policy”.
However, the RBI clarified that the 2,000 rupee note remains legal tender and can be exchanged at banks until September 30.