Drive to Survive in 2023


Indycar popularity among millennials Non-whites are historically low.and in spite of Recent improvements In both areas, the Formula 1 renaissance in the US now threatens home audiences for the Midwest series. live in indy annual pilgrimage At the Indianapolis Motor Speedway every May indy 500it’s easy to see that IndyCar’s marketing department is fighting hard to right the course under Roger Penske ownership. 100 days to Indy The documentary series debuts on national television.

The six-part series aired on The CW network, penske Entertainment and Vice Media Group. According to a press release, the series will show viewers the difficult roads his driver and team must traverse to get to the Indy 500. F1: Drive for survival series, 100 days to Indy Meet the series’ key players, their personalities, and the drama that happens in and out of the pitlane.

“The Indy 500 is the most unique, exhilarating and captivating event on the planet. It is an unrivaled spectacle underpinned by ambitious, fearless and captivating personalities. Providing a front row seat to the NTT IndyCar Series as the racing season kicks off and the countdown to Indy accelerates, ultimately through the compelling creative lens and massive reach of Vice and The CW ‘s world-class competition and drama with a newer, more youthful audience.”

Will this be an IndyCar silver bullet? It’s too early to say. However, the platform they chose to air the series soon after was a strange one, which could prove detrimental to the project. Like young people, I didn’t realize The CW still existed. If IndyCar really wants to put that fresh content in front of people, they should chase for the future of the series. Netflix, Hulu, Amazon, and even Disney (via) ESPN) would have been a better choice. Of course, I’m not a media mogul, so I could be wrong.

IndyCar’s roster has always been brimming with talent, but the last few years have seen more stars turn their backs on Europe in favor of the American series. Romain GrosjeanMarcus Ericsson, Pato O’Wardin addition to tenure favorites Scott DixonJoseph Newgarden, Will Power and Tony Kanaan have great potential to attract a younger audience.

No exact date for the series debut has been given, so stay tuned for updates as the Indy 500 approaches its 107th edition.

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