Fashion Trends and Experiences at the Denim Brand Curated Festival – Sourcing Journal

festival fashion It’s in season.

Held over two weekends April 14-16 and April 21-23 in Indio, California, Coachella showcased tried-and-true festival outfits including denim cut-off shorts, jean jackets, crop tops and bohemian accessories. was the home of Ongoing Western trends mix with 2000s fashion’s penchant for glitter and ultra-feminine details.

trendytics Practical hardware details, sheer knits, retro sunglasses and cowboy boots were identified as key items for Coachella 2023. influencer Alix Earle, Dixie D’Amelio, Danielle Bernstein and others backed these picks for “modern bohemian style meets edgy punk style,” according to the analytics platform.

Bodycon silhouettes with cutouts and knots, lace, corset tops, and coordinating sets were popular with festival-goers, with celebrities from Hailey Bieber to Kendall Jenner attending. “Quiet Luxury” A look consisting of jeans and a T-shirt.

The plan to get into the festival costume is called Coachella by many online because it’s part of building the event. Met Gala This year it’s for influencers.” A week before Coachella 2023, Trendalytics reported that online searches for “Coachella outfits” had increased by 94% compared to last year.

festival footprints

Brands allocate large amounts of marketing funds to music festivals.

Levi’s hosted the first of five global music festivals in Los Angeles last month. rolling loud, the world’s largest hip-hop festival. The year-long partnership coincides with his 150th anniversary of the Levi’s 501 and his 50th anniversary of hip-hop.

In addition to pre-festival activities at the Levi’s House of Strauss in Los Angeles, festival-goers were able to customize Levi’s x Rolling Loud merchandise at the onsite tailor shop.

Levi’s has partnered with other music festivals in the past, such as Coachella and South by Southwest, but this partnership is “the first of its kind in terms of scale and will bring consumers and their passions together.” It provides an exciting opportunity to get involved.”

During Coachella, Los Angeles-based Guess hosted a lavish experience for influencers at the Guess Originals Compound, a group of vacation homes near the event.

TikTok stars David Dobrik and Alix Earle and friends flew to the grounds in a Guess-branded private jet. There, Guess hosted a dinner with other influencers and handed out free Guess merchandise, including a national team jacket and sunglasses. The weekend also included a “wellness day” of IV therapy and smoothies.

Paris Jackson was one of those celebrities and influencers. lucky brandDesert Mirage activation. Guests at the one-day-only pop-up enjoyed complimentary beauty treatments, bespoke chain-stitch t-shirts, Kendall Jenner’s 818 Tequila branded drinks, and a performance by “ABCDEFU” singer Gail.

topic of the festival

Chicago, Palm Springs and Austin are potential destinations during festival season, but most festival fans live outside these state lines. Her Boohoo, a fashion retailer, reports that Wisconsin, Ohio and Louisiana are the most “festival-obsessed” states, according to festival-goer search keywords in her Google Trends over the past year. doing.

The study revealed that Wisconsin ranked as the most festival-obsessed state, topping the list with a score of 602, 40% higher than the national average. Its population has the highest search levels for “festivals” and “festivals near me,” indicating a higher proportion of the population actively searching for festivals than other states. In Wisconsin, the phrase “summer festival” is her eighth most searched.

Ohio ranks as the second most festival-obsessed state with a score of 594. This state has the highest percentage of the population searching for the terms “festivals” and “festivals near me.”

Home to more than 400 festivals, Louisiana ranks as the third most festival-obsessed state, Boohoo reports. She’s also one of her most fashion-conscious attendees. Louisiana has her second-highest search level for “festive outfits.”

Illinois, Indiana, Kentucky, Pennsylvania, Maryland, Vermont, Michigan and Colorado rounded out the top ten list. Boohoo is a “state famous for parties,” and states like Nevada, Texas and Florida with famous festivals aren’t on the list.

designed for festivals

Festival season is an opportunity for brands and retailers to launch special collections.

Shein teamed up with country singer Priscilla Block to create a capsule collection inspired by the singer’s personal style. Also, a performance at Stagecoach in Indio, CA from April 28-30 and a hangout at her Shores in Gulf, Alabama from May 19-21. The items she plans to wear at the festival are also introduced.

This collection is a fusion of Western and Y2K trends. Includes mesh top, silver fringed hot pants, PU leather coordinating, and fluorescent bikini in sizes XS-L and 1XL-4XL. Denim is the anchor of the collection. Two-tone black skinny jeans are shredded. The denim shacket is chopped and decorated with fringes. Denim shorts feature ripped and raw hems, block fringes, buckle detailing, and pearl and stud embellishments.

Shane x Priscilla Bullock

Consumers can purchase collections by category, size, or lyrics. “Playin’ Pool,” a line from Block’s song “Off The Deep End,” lures shoppers into bathing suits, while “Everything’s Better On a Dance Floor,” the collection’s many fringes highlight his style.

festival curation

Brands and retailers promote their festival edits in email marketing and websites.

Lace trousers, crochet mini dresses, and mirrored disc chain tops are among the bare-bones items Boohoo has designated as must-haves for the festive season. Minimalist items include his black bandeau tops and his padded shoulder t-shirt dress.

Purple Brand Men’s Ripped Knee Slim Jeans, Levi’s 501 Original Cut-Off Shorts, Edikted Low Rise Pleated Miniskirt, Flared Leg Denim Jumpsuit and Cargo Jeans are part of Nordstrom’s ‘made for the main stage’ apparel and accessories. is part of

Cargo styles are generally hot. Pacsun is Storm Reid x Paksan Swimsuit collaboration. Retailers are encouraging consumers to follow #pacfamily on social media for more festival fashion inspiration.

Revolve organizes festival merchandise into seven thematic categories: pool parties, clever crochet, femme boheme, 90s minimalism, cowboy couture, Y2K futurism, and denim domination.

“Jeans are working overtime this season, from jackets and skirts to shoes and bags, and can carry you through an entire festival venue,” said Revolve.

Revolve speaks to the no-nonsense festival-goer in Rag & Bone’s Miramar relaxed joggers, Free People’s Ziggy shortalls and Etica’s cropped jean jacket. e-tailer offers a wide range of versatile straight, baggy, cropped and flared blue jeans as well as superdown, mother, agorde and Grlfrnd jean shorts.

However, bodycon pieces are becoming more relevant. The Revolve denim assortment also includes corset tops in various washes from the OW Collection, Miaou and Bardot, and crystal-trimmed halter tops and miniskirts with lace-up midi dresses from Beach Riot, Bronx and Banco.

The head-to-toe denim theme continues with 3Juin’s platform sandals, Jeffrey Campbell’s alternative rock booties, and Steve Madden’s thigh-high boots with cargo pockets.

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