LOS ANGELES—Project Potluck, a nonprofit run by people of color in the consumer goods industry, is backed by donations from Once Upon a Farm, Chobani, PepsiCo Ventures Group, and others this year. is expected to double in size.
Founded in 2020, Project Potluck provides an opportunity to network, learn and grow from industry leaders and veterans with a broader vision of increasing opportunities for people of color to reach grocery store shelves. The organization aims to break down systemic barriers such as inherent biases in hiring, networking gaps, and lack of access to capital and resources for diverse founders. The group was founded by his Ibraheem Basir, founder and CEO of A Dozen Cousins, Ayeshah Abuelhiga, founder and CEO of Mason Dixie Foods and Arnulfo Ventura, CEO of Alter Eco. I was.
Kathleen Casanova, Executive Director of Project Potluck, said: “We are about to change this. With the support of DEI-minded companies, Project Potluck has grown, providing the opportunity for POC to come to the table and enrich the products and brands we know and love. You can continue.”
Other donors include Color Capital and Club CPG, New Hope Network, King Arthur Baking, DeeBee’s Organics, ForceBrands, Touch Capital and Startr Co.
Once Upon A Farm, a maker of organic snacks and meals for kids, has pledged $100,000 to Project Potluck over the next five years.
John Foraker, CEO of Once Upon a Firm, said:
Project Potluck welcomes new members through its online community portal at potluckcpg.org. Members have access to programming that includes speaker series, mentorships, career coaching, in-person and digital events, and more. The organization is planning a community event at Natural Products Expo West in early March.
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