Unscripted content is expected to dominate program listings as writers’ strike continues. Hosted by C21 Media at LA Screenings Independents, the panel discussion on the format’s prospects in Latin America could not have been more timely.
Rising costs, changing consumer tastes, the emergence of streaming platforms and the impact of social media are actually creating new challenges for even flagship companies like Bunny Jay’s Big Brother. One of Bani Jay’s biggest reality shows, it was first broadcast in the Netherlands in 1999 and has been distributed to over 60 countries around the world.
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“When we decided to make ‘Big Brother’ again, 10 years after the last edition, it was a big challenge,” said Paramount (Argentina-Chile) Vice President of FTA Brands, Content and Programming for Latin America. said Guillermo Pendino of “It wasn’t the same world anymore. We had platforms and social networks and we had to speak to new audiences, audiences who were so young last time that they didn’t even know what ‘Big Brother’ was.” bottom. It was broadcast,” he pointed out. “Paramount sees an unscripted format as a great opportunity, especially at Telefe Argentina and Chilevición,” he said.
After building a giant house for a reality show in Argentina, where the cast lived together under constant surveillance of cameras, the important thing was Paramount+, Fast Channel, Pluto and video game streaming site Twitch. It was to broadcast on as many platforms as possible. Pendino said, resulting in unprecedented viewership.
“Today’s ‘Big Brother’ is even more successful than it was 20 years ago, offering multiple business opportunities both on and off the screen,” said Michelle Vanijay Rights, senior vice president for Latin America, US Hispanics and Brazil. Wasserman said, pointing out: In 2022 alone, 64 of those formats were adopted in Latin America.
Wasserman pointed out that the musical reality show “Yo Me Lamo” has become the most successful TV adaptation of Banijay in Latin America. “It’s an interesting case. It was conceived in the Netherlands and received little attention in the Netherlands, but when it was adapted in Latin America it became a big hit and was broadcast in 11 countries in the region,” he said, running for candidacy. added. In Peru he has broadcast 40 seasons and ranks among the top five most successful programs on civilian television in Colombia.
Danny Sanz, chief operating officer of the ATS team, which has offices in Los Angeles and London, said more producers in the US and Europe are looking to Latin America for competitive costs. .
“Consumption of Spanish language content is growing and changing. Tastes have changed a lot in recent years, giving us more flexibility in creating content,” he said, adding that the ATS team is looking to expand its business in the region. I added that I am considering it.
But the commission acknowledged that costs are rising not only because of inflation, but because demand for premium content is increasing, which is leading to budget increases.
The key is to form more strategic alliances with production hubs to reduce costs, they agreed.
“It’s time to rethink the model. The economy is sluggish in terms of advertising revenue. We must pursue a more bespoke model,” says Canal 10 (Uruguay) content. Director Patricia Dauchotas said:
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