How a student project turned into a successful business with Amazon’s Black Business Accelerator


David Price was the first to come up with the idea for his business. safety pouch, when he was just 16 and growing up in New Orleans. But it wasn’t until Price’s freshman year in college that he was compelled to implement his ideas by a school project. Encouraged by his professors, Price brought safety pouches to market and in just a few months built a purposeful and thriving small business.

The Safety Pouch is an orange, wallet-sized holder that stores vehicle registration and other important documents to help drivers stay organized on the road. The pouch can be clipped to the driver’s sun visor, eliminating the need to reach through the entire vehicle or glove box to access documents.

“Knowing that you are making a small but meaningful impact in reducing that stress and creating safer and more efficient traffic stops is worth it,” said Price. I got

An image of a safety pouch.

Price is leaning towards Amazon’s storefront and Amazon’s black business accelerator, dedicated to helping black-owned businesses build sustainable growth. The program is backed by his $150 million commitment over four years.

“Through Amazon, I have access to the resources to not only grow as a small business owner, but to thrive,” says Price. “By joining the Black Business Accelerator, he at Amazon will now have access to everything he needs to successfully sell on Amazon stores. It includes funding, resources and marketing opportunities.”

Price will start selling The Safety Pouch in its Amazon store in 2021. In his first year, business sales increased his 350%, and Amazon now accounts for about 68% of The Safety Pouch’s online sales. With Amazon’s support, Price has been able to grow his black-owned small business to scale and reach millions of customers.

“Launching on Amazon changed our lives,” says Price. “With Amazon’s support, I have had the opportunity to reach out to so many new customers and to fulfill my mission to install The Safety Pouch in as many vehicles as possible to bring about smooth traffic stops in all communities. was made.”

Image lazyload of David Price, founder of The Safety Pouch.

When asked what advice he would give to other Black-owned businesses and aspiring entrepreneurs, Price said: It’s common to run into people and run into them at moments when they’re out of your line of sight. There will be many times when you want to quit, but when you are going through it, you have to keep pushing. Remember that failure is not the end, it is the beginning of a new pivoting approach. And finally, nothing is impossible. Do not exclude yourself or any ideas before you have the opportunity to explore all possibilities. ”

go buy safety pouch Visit Amazon’s to discover more black-owned businesses. buy black store black history month Amazon storefront Look for the Black-Owned Business badge all year round.

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