How Emirates is leading the way in making inflight entertainment more accessible


Emirates has long been a trendsetter in the industry.

Renowned for its luxury, Emirates has earned a reputation as a premier full-service carrier due to its dedication to meeting the needs of its passengers and providing them with comfort and style.

Not surprisingly, emirates has long been a leader in improving the in-flight entertainment experience for passengers and, perhaps more importantly, making it more inclusive and accessible to a wider public.

Pioneer of closed captioning

Closed captioning and subtitling technology is available today. in-flight entertainment The system has become an expected feature and an integral part of modern in-flight entertainment systems.

Today’s simple flying video

But until 2007, no airline in the world had the option to add subtitles to their in-flight entertainment systems. But things changed when the UAE-based Emirates introduced Closed He captioning and subtitling technology, allowing captions to be embedded in up to 12 languages ​​in addition to the original language.

Singapore Aviation Economy vs. Emirates Economy

Photo: Emirates

In addition to subtitling the actors’ dialogue, closed captioning includes references to the sound effects used in the film.

The introduction of closed captions and subtitles for movies has made in-flight entertainment more inclusive for hearing-impaired and deaf passengers. Commenting on the new technology, Patrick Brannery, Emirates Vice President of Passenger Communications and Video Services, said at the time:

“We strive to make these services available to the diverse groups of travelers who use us. gives you more control over the selection of ”

Closed captioning for in-flight movies and TV shows has become a go-to feature for many passengers, including those who are deaf.noise on board aircraft, it can be difficult to hear a quiet program without turning up the maximum volume. That’s why many hearing passengers prefer to use closed captions to enhance their in-flight entertainment experience while protecting their hearing.

movie audio description

For the first time in other industries, dubaiBased in Emirates, in 2014, it became the first airline to introduce audio descriptions of movies for visually impaired customers on its in-flight entertainment system.

Audio Description is an optional narration that describes what is happening on screen, including scene changes, costumes, facial expressions, settings, and physical behavior. Regarding the introduction of audio commentary, Brannery said at the time:

“Our focus is not only on the depth and variety of our inflight entertainment, but also on its relevance. Our motivation was to introduce movies that customers can enjoy. .

“Our greatest satisfaction is providing an exceptional customer experience. We hope to see constant innovation. We want to enable certain passengers to enjoy an even wider selection of content during their flight. Together with us.”

Emirates first class inflight entertainment system

Photo: Emirates

People without visual impairments often also use audio descriptions to allow individuals to experience video content without actually watching it.

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