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Nicola Mila
Published
February 24, 2023
On strike, Wednesday, February 22nd milan fashion week indicate diesel, fashion network.com met backstage Renzo Rossowas particularly pleased with the success of the show and her work with the OTB Group’s label.
“These are wonderful times. [OTB] Group’s luxury segment Maison Margiela, Jil Sander and Marniwe are currently working to increase the positioning of diesel,” said the OTB Group boss. “But diesel is by no means a luxury item. [label]I don’t want it, I want [Diesel] It’s about becoming a modern alternative to luxury,” he added.
Rosso emphasized the combination of “amazing teamwork”, creativity, craftsmanship and “special treatment” behind every garment. “Diesel is doing a great job, the label is absorbing my time almost completely, and everyone wants me involved at every level of the company. We have other labels to follow,” he said.
What is the up-and-coming Italian entrepreneur doing now? “This group is rock solid and there are hundreds of brands wanting to be part of it, but I’m only looking for ‘brave’ brands. [OTB is the acronym of ‘only the brave’]especially for different labels with their own personalities and identities, like the ones we currently have in our portfolio.
Creative Director of Diesel Fall/Winter 2023-24 Show Glen Martens hopes to highlight the importance of safe sex through its collaboration with Durex, which has distributed 200,000 condoms, and also on a t-shirt that replaces the “D” in Durex with the “D” in Diesel’s logo. embodied. This t-shirt will be part of a capsule collection launching in April 2023. This is the first collection Durex has created in collaboration with a fashion label.
In 2022, the OTB Group generated revenues of €1,743 million, up 14%, mainly due to the performance of its luxury brands.
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