Slow fashion – thoughtful and purposeful!


Fashion holds a special place in the hearts of people of all ages and backgrounds. Our daily life is determined by what we wear. Some people prefer simple yet elegant clothing, while others prefer a glamorous approach, so everyone’s style is different. When we choose an outfit, we usually make choices based on what it looks like, what the current fashion trends are, the occasion, the budget, etc.

In modern times, people are disposing of their clothes faster to keep up with the latest fashion trends. If you look deeper, you’ll find that fast fashion is causing massive environmental and social ramifications. This mindset also creates a ripple effect. The fabrics used to make affordable clothes are cheap, but they are not environmentally friendly. The increasing pace of consumption, transportation and waste cycles are leading to an increase in our carbon footprint. The textile and garment sector accounts for 6-8% of total carbon emissions (globally), equivalent to 1.7 billion tonnes of carbon dioxide emissions per year.

The fast fashion industry usually relies on cheap labor from developing countries, especially in countries with weak labor laws, which include low wages, poor working conditions, restrictions on workers’ rights, child labor and forced labor. contribute to human exploitation in the form of Ignored. The fast fashion industry is often criticized for its lack of transparency and ethical standards, especially when it comes to animal welfare, environmental sustainability and social responsibility.

These companies use the term ‘sustainable fashion’ to trick customers into buying their products over others. Some companies make their products sustainable and/or environmentally friendly in order to appeal to green consumers and get them to pay a premium, even though they don’t actually meet the promised standards. We address greenwashing practices by falsely advertising them as friendly. Similarly, misleading labels on green packaging may not be widely recycled. Many companies claim to use sustainable materials in their clothing, but still engage in unsustainable manufacturing practices, such as using excessive water and energy to produce their products. These companies claim to be sustainable but provide little information about their sustainability efforts and supply chains.

This brings us to the obvious question of what is stopping us from opting for a thoughtful and purposeful approach to slow fashion.

Consumer education is needed right now. They need to be more conscious of their choices. Consumers should look for third-party verification of a company’s sustainability commitments, such as the Global Organic Textile Standard (GOTS) or the Fair Trade Certified label.

Water sources and food chains are polluted. According to the World Resources Institute, one cotton t-shirt requires 2700 liters of water, but dyeing fabrics uses 5.9 trillion liters of water annually. Textile dyeing and treatment processes cause 20% of the world’s industrial water pollution, and 8000 synthetic chemicals are used to turn raw materials into fabrics. Improper washing practices and unfriendly disposal of clothing exacerbate the problem. In India, the Ministry of Textiles has signed a cooperation agreement with the United Nations Environment Program and India’s Cotton Corporation to ensure circularity and mainstream sustainability in the supply he chain. There is still a lot of room for improvement and transparency.

Encouraging slow fashion eases the burden on all sides. A mindful approach helps people understand the value of things, not just the price. Rich, noble, authentic, eco-friendly qualitative approach. Slow fashion often supports local designers and artisans, creates more local jobs and builds better links between the fashion industry and local communities. increase. It also serves the purpose of making you feel good about yourself as it creates more unique and timeless designs that allow people to express their style in a way that is not influenced by fast fashion or mass psychology. It reveals your true choices and personality.

This is a smarter and more genuine approach. Inheriting the unique cultural and social practices of each region, we offer uniqueness from different backgrounds along with a blend of technology. The stories of each place’s previous lifestyle and history are shared globally, thereby increasing awareness and understanding.

Slow fashion items may have a higher initial cost, but they have a longer lifespan and can save you money, both directly and indirectly, in the long run. It furthers the idea of ​​repairing and reusing clothing rather than throwing it away, helping reduce waste and extend the life of clothing.Be environmentally responsible, socially just and economically. It emphasizes the importance of creating and consuming fashion in a viable way. It’s time to consider the environmental and social impact of your purchasing decisions.

Celebrities and public figures should encourage slow fashion. It’s important to choose brands that use sustainable materials, ethical production practices and transparent supply chains. Many ethical fashion brands offer fashionable, eco-friendly and high-quality clothing. By educating yourself, you can make more informed decisions about what to buy and what to wear. This helps us incorporate slow fashion into our lifestyles and instill mindfulness rather than temporary gratification.

It is important to understand that sustainable fashion is all about minimizing the negative impact that the fashion industry has on the environment and society. It encourages a more conscious approach to consumption, production and disposal mechanisms.

“Creating a false desire for fresh looks” is the mantra of fast fashion. Slow fashion is a more solid approach, with solid roots that help create a solid foundation to build on.

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The above views are the author’s own.

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