Starbucks latest innovation – coffee and olive oil?


MILAN — Starbucks Corporation introduces Oleato, a line of drinks that combine Arabica coffee with extra virgin olive oil. Oleato launched in Italy on his February 22nd as a platform with different types of lattes, espressos, cold brews and ice cortados.

The company will launch the new platform in Southern California this spring, followed by Japan, the Middle East and the UK later this year.

Starbucks is partnering with olive oil maker Partanna on its venture.

Starbucks Oleato productsPhoto: Business Wire

Amy Dilger, Principal Beverage Developer at Starbucks, said: “When Starbucks coffee is infused with olive oil, it has a velvety smooth, rich texture, and the buttery, mellow flavor imparted by olive oil pairs perfectly with the soft, chocolatey aroma of coffee. harmonized.”

February 2 Conference call to discuss first quarter results, Interim CEO Howard D. Schultz, hinted at the launch of Oleato by stating: It’s much bigger than new promotions and drinks. When I was in Italy last summer, I discovered a new category and platform for the company that was lasting and innovative that I had never experienced before. ”

Leave a Reply

Your email address will not be published. Required fields are marked *

Skip to content